Personalization is redefining modern luxury, and few experiences capture that shift as beautifully as live, hand-painted artistry. This Mother’s Day, Zahra Batool, founder and designer of ZB Couture, was invited by Coach to collaborate directly with their marketing team on a live hand painting event celebrating creativity, craftsmanship, and meaningful connection. Working closely with the Coach team, Zahra developed a custom branding charm pattern designed specifically for the Mother’s Day celebration. Each motif was thoughtfully created to reflect the spirit of the occasion while aligning seamlessly with Coach’s brand identity.
Designing Custom Artwork Aligned With Brand Identity
For this event, Zahra worked hand in hand with the Coach marketing team to design a cohesive visual language for live personalization. The hand painted motifs included roses, cherries, hearts, and butterflies symbols chosen to reflect love, joy, and celebration along with personalized initials that transformed each handbag into a one of a kind keepsake. Color palettes were carefully coordinated to complement Coach’s branding while also honoring the warmth and sentiment of Mother’s Day. Every detail, from placement to scale, was considered to ensure the artwork felt elevated, intentional, and unmistakably aligned with the brand’s aesthetIics.
Live Hand Painting as an Immersive Luxury Experience
During the event, guests experienced luxury in its most personal form. Watching their handbags be hand-painted live created a moment of connection between artist, brand, and client that cannot be replicated through mass production. The retail space transformed into a creative studio, where smiles, conversation, and curiosity flowed as each piece came to life. These moments are what make live customization such a powerful tool in modern luxury retail: it turns a purchase into a memory.
Art That Connects People
Moments like these where art connects directly with people are what continue to inspire Zahra’s work. Seeing guests react as cherries, butterflies, roses, and initials appeared on their handbags was a reminder that true luxury lies in emotion, not excess. Celebrating Mother’s Day through art made the experience even more meaningful, honoring both individuality and connection in a way that felt joyful and fun.
Beyond Bridal: ZB Couture’s Expertise in Luxury Customization
While ZB Couture is widely known for hand painted couture bridal fashion, this collaboration highlights a broader expertise in custom hand painted luxury accessories and brand aligned personalization. From live retail events to bespoke design development, ZB Couture brings a fine art approach to customization that enhances both product and brand storytelling. This collaboration reflects the atelier’s ability to translate artistic vision across mediums while respecting brand identity, audience, and occasion.
Looking Ahead
As luxury continues to evolve toward personalization and experience driven design, collaborations like this represent the future. Live hand painted customization offers brands a meaningful way to connect with their audience while celebrating craftsmanship and individuality. Zahra has successfully collaborated for several Live Painting events with Neiman Marcus in the past. ZB Couture is honored to collaborate with visionary brands in future. Zahra can be reached out through her website contact page.
Happy Mother’s Day to all the beautiful moms may your days be filled with color, creativity, and moments that feel uniquely yours.
